The Quickest Way to Build Customer Loyalty

Any kind of organisation looking for ways to build customer loyalty will find smart loyalty cards are one of the easiest and quickest solutions available. They can help retain and engage an existing customer base, whilst also attracting new sales. One of the major benefits of these smart cards is that customers receive instant rewards for their buying behaviour at the point of sale both online or in-store, which adds appeal to any consumer.

What are smart loyalty cards?

Modern technology drives the revolution in loyalty cards. Smart cards incorporate read-write memory chips or radio frequency identification (RFID) tech to allow businesses to implement personalised customer loyalty programmes, which offer real benefits to consumers and businesses. Consumers benefit from rewards or points with every purchase, while businesses gain a more rounded understanding of buying behaviour and spending patterns.

How do Smart Cards increase Customer Loyalty?

Using smart loyalty cards is an easy way to keep existing customers, and can be geared to meet the needs of the business exactly. These sorts of loyalty card help to increase traffic in retail outlets and online stores by offering benefits linked to sales, these could be discounts off products or points or bonuses added each time a purchase is made.

When a customer rewards programme is in place, shoppers tend to return to stores more frequently as they want to take advantage of discounted prices or offers available to them. These frequent shopping trips are a gain for any business, providing a revolving system of constant shopping in order to attain utmost benefit. Tailored mailouts make it easy to customise any rewards programme to specific customer profiles.

Different types of Smart Technology for Loyalty Programmes

Some of the different kinds of smart technology solutions ideal for loyalty programmes include:

• RFID (Radio Frequency Identification) wristbands, which are great for theme parks, festivals and leisure environments as they are easy to wear all day, in any kind of weather conditions. RFID wristbands and tags are activated when consumers pass through areas fitted with stationary or mobile readers and can be very useful for information gathering, alongside rewards programme operations.
• Contactless cards which use RFID contactless technology offer immediate rewards to consumers by way of a quick swipe over card readers.

It's important that brands considering setting up a smart loyalty programme have an understanding of customers in order to deliver a tailored loyalty experience that's geared to meet customer needs, circumstances and desires. Your business can easily achieve this by working to build long-standing and personal relationships with customers and by utilising loyalty incentives to help deliver wider brand promises and guarantees.